27
OCT
‘11

Shine On You Crazy Diamond
Homage to Steve Jobs, 1955-2011

As bands go, there aren’t many that touch Pink Floyd. The epic Shine On You Crazy Diamond is a nine-part composition that bookends the Wish You Were Here album. To me, the song and especially it’s title, befits Steve Jobs the man, his death and his legacy. In recent weeks, he has become endearingly known as The Crazy One, in reference to the now famous Think Different video ad campaign.

... three weeks have passed since Steve's untimely death and when I first heard the news, I was initially shocked, which I thought I would be, and then sadness crept in, which I didn’t expect. I was speechless. How often do you feel sadness for someone you never knew or met? I started putting this post together on October 7th, and found that after a few days, I couldn’t string a cognitive sentence together. I decided to let it simmer for a while. And over the last few days, it’s been easier to write, as I’ve felt the need to express my disbelief, mostly out of enduring respect and growing admiration for Steve.

There are maybe 5 major events that define the last 10 years of my life, and on a professional level, two stand out: starting QUERIDODESIGN and buying a Mac. And they go hand in hand. As a company we are known among our clients, partners and friends for being wildly passionate about nearly all things Apple. We wouldn’t do what we do, or be where we are without Apple and the products they’ve created. You wouldn’t be reading this if it wasn’t for Steve and Apple.

UPDATE: Heartbreaking Eulogy for Steve Jobs, by his Sister Mona Simpson
Posted in Category News by Nathan Querido