IKEA abandons Futura for Verdana

This baffling decision has been blazing trails on Twitter and elsewhere on the web over the last week.

Seriously, whoever made this final decision at IKEA should be sacked. I know this sounds reactionary and they obviously thought about it but it's just not logical. I am guessing it wasn't decided by a graphic designer or someone with know-how but rather by some executive who believes he or she is creative.
Posted in Category Graphic Design by Nathan Querido